As smartphones phased out headphone jacks in 2016, Beats seized the shift to redefine the wireless category. We moved beyond the hardware to position the brand as the definitive leader of the cord-cutting movement.

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Moving beyond hardware specs, we tapped into the emotional core of wireless: untethered freedom. We re-imagined the Disney classic "I’ve Got No Strings" as a modern anthem for a cordless life.

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My role in the campaign included compositing talent into group for regional specific hero section, product lock-ups, banners, etc.