Timed perfectly with the high-energy seasonal momentum of St. Patrick’s Day, TikTok LIVE launched Patty’s Pursuit, an interactive, dual-sided campaign designed to celebrate and gamify the creator-gifter ecosystem.

 

Built around a vibrant, folklore-inspired visual identity, the initiative required a cohesive design system—spanning playful 3D leprechaun key art and custom seasonal gifting assets—driving high-stakes engagement across both the Creator and Gifter Challenges.