Robinhood Retirement

To launch the first non-employer-matched IRA, we engineered a brand system rooted in the physics of progress. Inspired by perpetual motion, the identity utilizes a kinetic typographic language to visualize the constant, compounding nature of wealth. This framework translates the abstract concept of long-term growth into a dynamic visual experience that feels both inevitable and effortless.

Retirement 3% Match

Reinforcing the importance of saving for one’s retirement we set out to refresh Robinhood Retirement product page with updated key visual and messaging. This product offering was in collaboration with the Robinhood Gold product team, introducing a 3% annual contribution match and 1-3% match for any account transfers.

The repeating 3% BOOST visual communicates compounding growth while inhabiting a sense of eruption on arrival with the 3% contribution match.