Loyalty League

During a major wave of global soccer momentum, TikTok LIVE launched Community Fest, an umbrella initiative celebrating creator-fan ecosystems. As a core sub-campaign, Fan Club Loyalty League needed a distinct visual identity that could stand on its own while honoring the broader festival.

Objective

Transform an in-app fan engagement challenge into a high-energy, sports-themed competitive event. Fans complete daily missions (watch time, comments, gifting) to elevate their creator’s team, rising through the ranks to win "championships."

  • The Metaphor: Blend the warmth of a fan community with the competitive, high-octane energy of soccer.

  • The Scale: Build a scalable visual engine—spanning 3D character assets, rigid color logic, custom graphic iconography, and complex leaderboard layouts—optimized entirely for a mobile-first (H5) environment

Visual System

Key Visual & Banners

The hero creative establishes immediate context: the 3D heart character proudly commands the center of a branded stadium field, utilizing clean typography and a tactical playbook chalkboard pattern in the background to set the athletic tone.

Mobile H5 Pages & Leaderboard Poster

The campaign lived entirely within TikTok LIVE’s ecosystem, requiring seamless transitions between illustrative campaign branding and structured, legible user interfaces.

Instead of a traditional, clinical vertical list, top-tier fans are actively visualized as part of a tactical soccer formation. A clean, vector-based pitch layout that dynamically maps the creator's avatar at the helm, with the top 10 contributing fans arranged in a winning team lineup.